Active Kids Returns To Sainsbury's Nine Elms

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Encouraging children to eat well, move well and live well

Active Kids is back at Sainsbury's Nine Elms Point. Customers can collect vouchers in store until 2n May to help registered schools, groups and clubs across the area get sports and cooking equipment as well as experiences.

Customers receive one voucher for every £10 they spend in supermarkets and one voucher for every £5 they spend in convenience stores. Since the scheme launched in 2005 over £170 million worth of equipment and experiences has been handed over to registered schools, groups and clubs across the UK.

The voucher collection scheme, which is now in its thirteenth year, is supported by triple paralympic gold medal-winner Ellie Simmonds, world record breaking sprinter Jonnie Peacock, Liverpool striker Daniel Sturridge and England women's football player, Lucy Bronze. The four ambassadors are committed to encouraging children to eat well, move well and live well.

Andy Robins, Store Manager at Sainsbury's Nine Elms Point, said: "The Active Kids scheme is a brilliant way for our customers and colleagues to support schools, groups and clubs in the area. We love working with local organisations and seeing the benefits the equipment and experiences have brought to the children."

To tie in with the launch of the scheme, Sainsbury's polled 2,000 11-14 year olds to find out more about their attitudes towards health, nutrition and fitness, and the findings revealed that 84% of young people do believe that being healthy is important.

Over the years the Active Kids scheme has grown and expanded to help inspire healthy eating for children and includes items of cooking equipment to get them involved. There is also a range of free Cooking and Nutrition Toolkits - endorsed by the British Nutrition Foundation, which are available to teachers to help children learn about a balanced diet.

February 8, 2017